5 Facts About Jayanti Chauhan Who Will Take Charge Of Bisleri

The Bisleri scion, Ms. Jayanti Ramesh Chauhan daughter of Ramesh Chauhan is the vice president known for pioneering the Indian packaged water business. Over the years, Ms Chauhan has been involved in different aspects of Bisleri's business and has engaged in growing with the luxury Vedica brand. Her role in Bisleri testifies to her unwavering dedication to taking the business in the right direction and her resolute drive that has profoundly influenced the company's triumphant journey. Let us dive into her educational background to what she does for Bisleri.

Quick Facts About Bisleri Heiress

1. Fair Idea of How the Business Works

JRC has been a part of Bisleri since she was 24 years old, she has seen the company evolving and has a deep understanding of the company's operations. Under the mentorship of her father, she embarked on her career in the Delhi office where she has played a pivotal role in renovating factories and introducing automation to various processes. From her early days as a young professional to now holding a key leadership position, Jayanti's dedication and determination have been instrumental in shaping the company's success.

2. Looking After Different Verticals of Business

In 2011, JRC started looking after the Mumbai location where had given her dedication towards various aspects of the business. Gradually, she has actively taken a role in taking the business to the heights and gradually earned her position as the Head of New Product Development, where she oversees crucial brands such as Bisleri Mineral Water, Vedica Natural Mineral Water, Bisleri Hand Purifier, and Fizzy Fruit Drinks etc. 

3. Education and Diverse Expertise

Jayanti Chauhan has earned her academic degree in Product Development from the Fashion Institute of Design and Merchandising in Los Angeles, US, and Fashion Styling at the Istituto Marangoni Milano, Italy. Later on, she pursued “Photography and Fashion Styling” at the London College of Fashion. She also holds a language degree in the Arabic language from the School of Oriental and African Studies (SOAS), University of London. She has a unique blend of academic background with international exposure that has nurtured her thoroughly and sharpened her skills. 

4. Modern Upbringing and Animal Lover By Heart

She has been raised in tier 1 cities like Delhi, Mumbai and New York City. Her multicultural experiences have shaped her perspective and allowed her to adapt to diverse business environments. JRC is keen on travelling and is an ardent animal lover at heart

 

Recently, to curb the practice of shopping for dogs, Bisleri Vedica Champions has pioneered the Cause of #AdoptDontShop, through this initiative she has tried to establish a connection with the audience to 

“expand on the narrative of loving all animals. Adopting a pet comes from a place of pure love and kindness, especially when you pick one from the street or shelter home. Through this campaign, we hope to strike a chord among the discerning audience, motivating them to adopt pets and not purchase them.”

5. Here to Reign, Not Aiming to Sell the Business

Earlier, there was news regarding Tata Consumer Products Limited (TCPL) acquiring Bisleri. However, Ramesh Chauhan has clearly said, he has no plans to sell Bisleri. ET Reported 

"Jayanti will run the company with our professional team and we do not want to sell the business" 

She is determined to take Bisleri to the heights by working with a professional management team that will be led by chief executive Angelo George. JRC plans to take from 2,300 crore in FY23 to 5,000 crore by 2025.

About Bisleri

Bisleri is a trusted, household favorite, water-packaged brand providing India with water free from the cusp of impurities. Bisleri International champions the bottled water market with its flagship brand Bisleri and Spring Water Vedica. The business also operates in fizzy drinks by handling a variety of brands like- Spyci, Limonata, Fonzo and PinaColada. Almost three decades ago, the Chauhans sold off the soft drinks business to the Atlanta-headquartered US beverage major, The Coca-Cola Company. In 1993, they transferred iconic brands like Thums Up, Gold Spot, Citra, Maaza, and Limca to the multinational company.

In a nutshell, here were some of the untold, unspoken facts about the strategic, goal-oriented Jayanti Chauhan who is heading Bisleri with her intellect and dynamism.